Internationally known as a venue for major exhibitions, fairs and fashion shows, the Grand Palais impresses with its monumental architecture. Closed for renovation, it has been replaced by the Grand Palais Éphémère, built between the École Militaire and the Eiffel Tower, recalling its predecessor in its simplified and contemporary design. A group of interaction designers and photographers from ECAL/University of Art and Design Lausanne will celebrate the inauguration of the venue through a series of augmented reality projects created for the façade facing the Champ de Mars.
Under the supervision of Milo Keller, Head of the Master Photography programme, and Pauline Saglio, Head of the Bachelor Media & Interaction Design programme, students from these two departments have transformed the appearance of the new Grand Palais Éphémère through visualisations accessible to the public via their smartphone screens. Supervised by designers Robin Bervini and Kylan Luginbühl who provided technical and formal support, the students have developed a collection of filters accessible from Instagram, allowing a twofold reading of the building. By enhancing the perception of the venue in real time thanks to the superimposition of visual concepts with eclectic references, the Grand Palais Éphémère is staged in a variety of imaginary worlds: futuristic, surrealist and above all playful. It becomes a photographic subject with multiple expressions and invites the public to engage via Instagram in an experience that questions the relationship between real and virtual images.
For several years, the democratisation of the smartphone and the emergence of development tools accessible to the general public have enabled augmented reality to develop, becoming a field of experimentation and an ideal means of expression for designers and artists. Its use in the public space, independent of the opening hours of exhibition venues, offers easy accessibility and is widely disseminated thanks to social networks and their photographic filters, which constitute an ideal platform for augmented reality.
ECAL has always been forward-looking in its approach to new technologies and sensitive to the educational and playful interest of AR. The recent creation of a Technology Centre facilitating access to various techniques (AR, VR, CGI, Photogrammetry, etc.), offers among other things, more visibility to augmented reality, which has already been a part of the courses and interactive installations for over ten years. Today, the evolution of related techniques allows for multidisciplinary access that can be applied to all branches of design for unprecedented diffusion.
Head of Bachelor Media & Interaction Design: Pauline Saglio
Head of Master Photography: Milo Keller
Students and assistants: Emma Bedos, Robin Bervini, Antoine Contreras, Basil Dénéréaz, Salomé Dotter, Nora Fatehi, Mélanie Fontaine, Nikolai Frerichs, Jamy Herrmann, Pierry Jaquillard, Rayane Jemaa, Augustin Lignier, Kylan Luginbühl, Achille Masson, Michael Pica
Detailed credits per project:
A Thousand Faces by ECAL/Robin Bervini
Fountain Palace de ECAL/Augustin Lignier
La Parade Bleue by ECAL/Antoine Contreras, Salomé Dotter, Nora Fatehi
Overload by ECAL/Pierry Jaquillard, Rayane Jemaa
Palais Gonflable by ECAL/Emma Bedos
Palais Végétal by ECAL/Mélanie Fontaine, Jamy Herrmann, Achille Masson
Playground Palace by ECAL/Michael Pica
Portal by ECAL/Nikolai Frerichs
The Hands by ECAL /Basil Dénéréaz, Kylan Luginbühl
ECAL/University of Art and Design Lausanne
Featuring regularly among the world’s top ten universities of art and design (5th in the Dezeen Hot List 2016), ECAL benefits from numerous press articles and awards, an enviable number of exhibitions in prestigious venues, the expertise of well-known practitioners as well as the success of its graduates. ECAL currently offers a Foundation Course, six Bachelor and seven Master/MAS programs in the fields of Fine Arts, Film, Graphic Design, Media & Interaction Design, Photography, Industrial & Product Design, Type Design, Design for Luxury & Craftsmanship and Design Research for Digital Innovation (with EPFL+ECAL Lab).